Social media for photographers: how to save time

I’ve found there are two types of photography businesses on social media. Those who post super sporadically and a lot at once, typically while they’re retouching photos, and those who post on a super strict schedule. 

I used to be the sporadic poster. It was mentally exhausting and not beneficial to my business. There are definitely better, more productive ways to do social media.

Now, I schedule my social media out the month before in one day and can work on my business the rest of my month, rather than in my business.

"social media is just a buzzword until you come up with a plan." -Unknown quote
Blog by Boudoir by Tracy Lynn covering scheduling of social media for photographers. See more at boudoirbytracylynn.com/blog

I want to discuss why having a social media workflow works so well for a business, when and how to schedule out your social media, and specifically which programs to use.

Why schedule social media

“A plan is what, a schedule is when. It takes both a plan and a schedule to get things done.” – Peter Turla

First, let’s talk about something you already know.

Everyone’s on social media. It’s necessary for businesses to have one in order to stay front and center in the minds of potential clients. If used right, it’s super beneficial to your business. It’s like a daily reminder for them that you’re around.

No, I don’t think you should rely on social media ONLY. I think investing your time into building your email list is way more important in the long run.

You hear it all the time, “The email list is the only thing you OWN. You don’t own your followers on Facebook or Instagram.”

But, you still need social media in some capacity. I’ve heard over and over and I’m sure you have to, a potential client has to hear/see your message at least seven times before they take action and buy from you or book your service.

That’s where social media comes into play. That daily reminder that you are there and ready to serve them.

Yes daily. Don’t let them forget you.

Scheduling posts for social media

There are several different ways to schedule your posts. I personally use Later for Instagram because it allows you to schedule stories, whcih are important in your social media plan, but more on that on another day.

Later//Blog by Boudoir by Tracy Lynn covering scheduling of social media for photographers. See more at boudoirbytracylynn.com/blog

The great thing about Later is that it’ll post most of your regular posts for you. It’s the only app I have found that can do that.

I’m not someone who’s on Instagram or Facebook all the time and if you follow my personal profiles, you will know I rarely ever post, so something that posts FOR me is very important to me.

It doesn’t post stories though. It sends a reminder for you to post the story, but it’s a simple 3-4 click process.

Another good thing about this app is the fact that it tells you the optimal times to post, the times when your followers are most likely to be on the app to see it. We all know the algorithm is going to show the posts with the most interaction, so it’s important to post at the times your followers will be able to see/comment/like the post.

This brings me to another point. As much as you don’t want to, you have to interact on the post for a while in order to stay visible for potential clients. This part isn’t my favorite, but I do try to comment back for a few hours on each post.

Other options

I love Later. The price isn’t bad, I can plan for the entire month including stories, and it keeps what I have posted separate from images I haven’t posted. Really, that’s only important for the Instagram Top Nine at the end of the year, but I also don’t like to repost images more than once a year if I can avoid it.

Other options I have looked into, but they just don’t fit my needs at the moment are Buffer, CoSchedule, Sendible, Hootsuite, Meet Edgar, Planoly, and Tailwind. I know there are others, but these are a few I’ve looked into in the past.

Your needs may be different than mine, so check out all the options for sure. Then, make a decision, stick with it, and be consistent.

What about Facebook?

Facebook has its own scheduling tool. It’s a pain, but I spend the few extra minutes to copy and paste my posts from Instagram and change them up as needed. Facebook seems to prefer if you schedule directly from their site.

There are options such as CoSchedule, Sendible, and Hootsuite to schedule your posts out, but I’m not sure it’s worth the risk of Facebook not showing your content by using another app.

Facebook//Blog by Boudoir by Tracy Lynn covering scheduling of social media for photographers. See more at boudoirbytracylynn.com/blog

And Pinterest?

I mentioned Tailwind above. You’d think I’d use it for Instagram since I use it for Pinterest, but I don’t. It just doesn’t make sense for me yet. Maybe in the future though.

I love Tailwind for Pinterest because it can pin your content from your website on several different boards, which keeps your content posting all the time. Like most of the other apps, it will give you the optimum times for your audience so that you stay top of mind for your potential clients.

With Pinterest it’s not so important how many followers you have, but more important that posts are being seen.

Honestly, I don’t get a huge flow to my website from Pinterest, but I do get some traffic which makes it worth it to me since it doesn’t take a lot of time to pin the images.

Most of the previously mentioned companies will also schedule your pins as well.

Tailwind App// Blog by Boudoir by Tracy Lynn covering scheduling of social media for photographers. See more at boudoirbytracylynn.com/blog

Conclusion

“Don’t worry; skills are cheap, passion is priceless. If you’re passionate about your content and you know it and do it better than anyone else, even with few formal business skills you have the potential to create a million-dollar business.” -Gary Vee, Author of Crush It

If that quote doesn’t motivate you, I’m not sure what will.

As we discussed before, it takes a potential client SEVEN times hearing your message before they’ll take action and book you. Staying top of mind on social media is so important because of this.

Coming up with a social media scheduling plan and workflow will not only help you get more $#!& done the rest of the month because you have time to work ON your business, but it’ll also help keep your books full because your potential client is seeing you ALL. THE. TIME.

The extra bit of work at one time is worth the productivity you will achieve later. Promise.

"You will never find time for anything. If you want time, you must make it." Quote. Blog by Boudoir by Tracy Lynn covering scheduling of social media for photographers. See more at boudoirbytracylynn.com/blog

Do you have a goal planner?

Goals are important in your business. If you don’t have them, how do you know where you are headed?? I have a FREE Goal Planner I’d love to give you. Fill out the form below and it’s yours!

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Big announcement

I am opening up a Beta Program just for photographers. I want to help you get clear on your systems and business strategy so you can have more time and make more money.

Because this is a Beta Program, it’s at a VERY reasonable price. Email me today at hello@boudoirbytracylynn.com for all the details!

Photographer’s Scheduling: How to make your process efficient

I have so much trouble giving things up, but because of that, I have developed my workflow so that it is super efficient…Although, my photographer’s scheduling workflow wasn’t efficient until recently.

Raise your hand if you have control issues! **Raising both hands over here.

My old photographer’s scheduling workflow

Before December 2018, I literally had SEVEN steps to booking one client.

  • Email with the client to choose a date/time.
  • Schedule the session in my software.
  • Send:
    • The invoice and hope the client pays.
    • A separate questionnaire.
    • A separate contract.
  • Schedule hair and makeup.
  • Send a separate booking email with all the information the client needs prior to the session.

I seriously did all of that before the session was considered booked. Can anyone else relate?

via GIPHY

So, I want to explain to you how I now have my booking process down to two steps, what software I used to do this, and why it’s important for you to look at your processes and where you can improve.

Efficiency: Photographer’s scheduling

The business dictionary definition of streamline: to improve the efficiency of a process, business or organization by simplifying or eliminating unnecessary steps, using modernizing techniques, or taking other approaches.

photographer's scheduling//how to make your process efficient//see more at boudoirbytracylynn.com

Every year, I look at different areas of my business I want to work on improving. In December, I looked at my client booking process and researched how I could make it more efficient. Seven steps seem a bit ridiculous don’t you think?

I decided to try Acuity Scheduling and oh my gosh my life got so much simpler. Now instead of seven steps, I have two. Yes, you read that right. TWO steps.

All I have to do now is send the contract using HelloSign after the client books(and pays) and schedule hair and makeup. Easy peasy.

This lets me get so much more done. Things like photographing more clients/marketing/advertising/blog writing/idea creating. The things that can make more money and bring in more clients- the things we SHOULD be worrying about.

Why should you look at your scheduling process so you can improve it?

"What you do today can improve all your tomorrows." quote by ralph marston// photographer's scheduling blog post by Boudoir by Tracy Lynn of St. Louis MO//Free Goal Planner// see more at boudoirbytracylynn.com/blog

Because why wouldn’t you want more time in your day? If you have a process that is time efficient and condensed down to as few steps as possible, not only will you have time to work on more things in your business, but it also prevents things like unsigned contracts or unpaid invoices floating around. Both super important things to keep your business going and safe.

An efficient photographer’s scheduling process gives you more time to work on your goals in your business because you aren’t spending all of your time doing those time-consuming tasks. And it gives you more time behind the camera doing the thing you ACTUALLY love to do. The reason you started this business at all.

By the way- if you want to receive my FREE goal planner, fill out the form below!

Burnout: That real thing we all are afraid of

Freeing up your time in small areas like scheduling clients will also help to prevent burnout. We see photographers every day closing their businesses because they are tired and just not making enough money to survive.

Photographer's scheduling: how to make your process efficient// blog post by Boudoir by Tracy Lynn//See more at boudoirbytracylynn.com/blog

Little things like improving your photographer’s scheduling process(and so much more) will give you more time to get away from photography so you can enjoy your life. This is so necessary. Be the person who works to live. Not the person who lives to work. Maybe it’s cliche, but give yourself time to make some memories with friends and family. When you get older, you are definitely not going to be saying “I wish I spent more time working instead of making those memories.”

It will also give you time to be creative with your photography. We all get in slumps. Sometimes you just need to carve the time into your schedule to create something different you can be proud of. You can’t do that if you are spending all of your time in your email trying to book your upcoming clients!

Conclusion

Scheduling clients is one of those time-consuming but VERY important tasks. Condensing your client scheduling workflow by using software that can do all the things for you will make your life so much easier, help you be more efficient in your scheduling, prevent burnout, and give you more time in your day to photograph more clients or work ON your business instead of IN it.

“One of the marks of successful people is they are action-oriented. One of the marks of average people is they are talk-oriented.” quote by  Brian Tracy// Photographer's scheduling: how to make your process efficient// blog post by Boudoir by Tracy Lynn//See more at boudoirbytracylynn.com/blog

Perfecting your photographer’s scheduling workflow will help you find work-life balance. I promise it’s super important for your business and your sanity.

I have some really cool things coming soon for photography businesses. Fill out the form below to be among the first to know all about it.

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Photography Business: 3 reasons for a checkup


I know- you’re bogged down in all the things you need to do in your photography business… editing, booking clients, emails.  The list is never-ending.

But the one thing you may be overlooking is the thing that can help keep your business healthy.

Your monthly photography business checkup checklist can be found at boudoirbytracylynn.com.  Tracy is now working one on one with photography business strategizing and creating streamlined systems to help their business run smoothly. For more information, email Tracy at hello@boudoirbytracylynn.com.

quote// sir winston churchill//however beautiful the strategy, you should occasionally look at the results.

Every month, I look at the health of my business.  Things like income totals, lead generation, website SEO, yearly booking trends, and my email subscriber list.  These things ensure that my business is sustainable and on track to grow.  Plus it takes MAYBE twenty minutes to evaluate. And usually(not always), I get to do a happy dance once it’s over.

So, let’s talk about why the monthly checkup even matters, what it’s costing you if you aren’t taking the few minutes to do it, and how it can help you in the long run.

Why does a monthly checkup even matter?

Maintenance is important to prevent issues. Just like your car gets an oil change to make sure it’s running well, or you have your teeth cleaned to prevent gum disease(by the way my degree is in Dental Hygiene so you may notice I reference that more than the ordinary person), your business needs a check up to maintain it’s health as well.

Every business has goals(or should if they don’t) for several reasons. 

  • Keeps you focused on things you want to achieve in your business.
  • Helps you maintain profitability and growth.
  • Keeps you accountable for marketing/blogging/social media posting.

By the way, I have a Goal Planner just for photographers. To get your copy, fill in the form below.

Photography business highs and lows

Probably the thing that helps me sleep the most is checking my yearly booking trends each month.  It shows me how many sessions I’ve shot in previous years, as well as the total inquiries I typically get and consults I do. This way I know where I am compared to other years.

As photographers, we all know photography can be feast or famine.  January is extremely slow while October is so busy you can’t breathe.  
With this report, I am able to put my mind at ease if things seem normal, or crank up my marketing/advertising if I need a few more sessions that month.

If you don’t do a monthly checkup- what will happen?

I mean, your business probably won’t go under if you don’t do it, but what a monthly business checkup does is help keep you on track.

The thing I hate is when you get to the last month of the year and realize you haven’t achieved several of your goals. At that point, instead of enjoying the season with family as you should be doing, you are hustling trying to meet the goals you set.

Or maybe you aren’t. Maybe instead you are ignoring the fact that you bombed your goals for the year. Then come January when you go to set your goals for the new year, you are crying in your wine because you were so off in your plans from the year before.

Why not just stay on top of it throughout this year and make your life better/smoother/easier/less stressful?

How can a monthly checkup help your photography business goals in the long run?

Your monthly photography business checkup checklist can be found at boudoirbytracylynn.com.  Tracy is now working one on one with photography business strategizing and creating streamlined systems to help their business run smoothly. For more information, email Tracy at hello@boudoirbytracylynn.com.

quote//strategy//robert filek

The monthly checkup helps in so many ways.

  • Stay organized and on top of things like social media, bookkeeping, your goals.
  • Learn and know your business inside and out.
  • Build systems that work for you AND your business.
  • Figure out your strengths and weaknesses.
  • Maintain profitability.
  • Keep things done and stay focused on the things that are important that help you grow your business.
  • Decide where you may need to outsource.

Staying on top of all of these things and analyzing them regularly is like having your very own business coach.  Business may not be the thing you love to do and the reason you got into photography in the first place, but it’s how you’ll get to stay in photography. Don’t skimp on the little to do lists!

Conclusion

Your monthly photography business checkup checklist can be found at boudoirbytracylynn.com.  Tracy is now working one on one with photography business strategizing and creating streamlined systems to help their business run smoothly. For more information, email Tracy at hello@boudoirbytracylynn.com.

quote//ellie pidot//strategy

So, we talked about the monthly business checkup and why it matters, goal setting, what it’s costing you if you aren’t taking the few minutes to go through the monthly checkup, and how it can help you in the long run.  And it will help you in the long run.  I promise.

A healthy business is what will keep you from going back to the 9-5 grind working and making money for someone else’s pocket.  That’s what we all want right?

Maybe you started your business because you love photography, but with great systems and a little bit of hustle(but, not too much- enjoy the life you live. You only get one), you can support yourself and your family with a career you love. Not one you are overwhelmed by.

I want to leave you with this quote.

Your monthly photography business checkup checklist can be found at boudoirbytracylynn.com.  Tracy is now working one on one with photography business strategizing and creating streamlined systems to help their business run smoothly. For more information, email Tracy at hello@boudoirbytracylynn.com. 

quote//karen kilgariff//live the life you want to live

From her and Georgia Hardstark’s book Stay Sexy and Don’t Get Murdered.

If you missed the Goal Planner above, just fill in the form below to have it emailed to you!

One on One Photography Business Strategy

By the way, I am now working one on one with photography businesses to help you get organized and stay organized with streamlined strategy. I want you to be able to enjoy life with your family/friends and actually enjoy your business!

For more information, email me at hello@boudoirbytracylynn.com.

One other thing, I am still a boudoir photographer in the St. Louis area first and foremost! Be sure to book your consult online here. I would LOVE to photograph you. 🙂